Everything can be marketing and everyone can be a marketer.
Consider the unlikely example of Officer Bobby White from the Gainesville, FL police department. The policeman responded to a complaint of kids playing basketball too loudly on a residential street. Maybe the neighbor who called police should have been investigated, but I digress.
What does this police story have to do with marketing?
Good things can happen when you listen to customers.
Consider Hostess Brands, which “has nurtured retail sales of its products nearly back to their pre-liquidation level of more than $1.3 billion in 2012” as reported by Julie Jargon in The Wall Street Journal.
This summer, the company expanded the Hostess brand product range with white and wheat bread along with hamburger and hot dog buns.
You’ve heard the saying: When one door closes, another one opens.
There’s more to it, of course. For instance, if you blew-up the door on the way out, your task will be much harder.
When it comes to life- and career-management, there’s really only one thing we can control — and that’s our own actions. Who knows what curve-ball is coming next, but how we respond is on us. What we do in those times of challenge reflects how we’re perceived, helps define who we are, and impacts our future prospects.
Take the case of NFL punter Steve Weatherford, formerly of the New York Giants.