Take a spin around costco.com, and you’ll find a website loaded with consumer-friendly product information designed to inform, persuade and generate “Add to Cart” shopping clicks.
Costco utilizes a consumer education strategy online, particularly for many of its OTC healthcare and dietary supplement products.
Pay attention, B2B and DTC marketers. Shoppers desire complete product information and accurate photos as part of their research and purchasing process. I can’t quantify the benefit, but it stands to reason that investing to upgrade the content for your communication platforms will pay-off, and effectively differentiate your company and brands.
Recently, Costco added a consumer website called TreatMyHeartburn.com to promote its Kirkland Signature branded acid reducer product.
Good things can happen when you listen to customers.
Consider Hostess Brands, which “has nurtured retail sales of its products nearly back to their pre-liquidation level of more than $1.3 billion in 2012” as reported by Julie Jargon in The Wall Street Journal.
This summer, the company expanded the Hostess brand product range with white and wheat bread along with hamburger and hot dog buns.
I just couldn’t get 100% comfortable with the gunshot-type-sound every time my partner hit the ball during a round of golf this summer.
If you’ve played golf or listened closely on TV, you understand the thwack of the driver or the whoosh of a good iron hit. And, if you’ve been to a gun range, you know the sound of a firearm. But you wouldn’t expect a gun sound on a golf course.
That’s what you get with the EZeeGolf Power Driver, which automatically drives a ball down the fairway.
There’s also a worthy strategic marketing discussion to be had.