Texas Bus Company Caters to Fed-Up Air Travelers

You might think the bus transportation business – and bus operator marketing – are boring.

That’s the wrong answer in Texas, where a new company offers a unique transportation option to fed-up Lone Star State travelers.

Credit: Vonlane.
Credit: Vonlane.

Vonlane puts a smart-differentiation twist on the old-fashioned bus ride.  It’s a reminder that when you think like an end-user, you may find a path toward commercially successful differentiation.

Vonlane demonstrates, at least sometimes, that what appears to be a commodity product or service doesn’t have to be the same as everyone else. Continue reading “Texas Bus Company Caters to Fed-Up Air Travelers”

“Internet of Everything” Chief Talks Digital Disruption Implications at IWNY

Challenge what you believe to be true every day.

Joseph M. Bradley – IoE Evangelist and Vice President IoE Practice, Cisco Consulting Services – May 20, 2015

I didn’t know what to expect from Internet Week New York, the annual celebration of technology’s impact on business and culture held last week.

It was cool to hear from the well-known — like Chelsea Clinton and New York City’s Police Commissioner William Bratton  —  and to learn from new people like Cisco’s Joseph Bradley.

Joseph M. Bradley - VP, IoE Practice, Cisco Consulting Services. Photo credit: Cisco.
Joseph M. Bradley – VP, IoE Practice, Cisco Consulting Services. Photo credit: Cisco.

Bradley was in New York to talk about the Internet of Everything (IoE) and to encourage the leveraging of “dark assets.”  The word “evangelist” isn’t in his title by accident.

Bradley is a dynamic speaker and presenter.  He commands the stage, engages with stories, and comes across as someone who knows what he’s talking about. That’s a rare combination.

What stood out for me were Bradley’s “Top 5 Implications of Digital Disruption:”

  1. Innovation is more than ideation. Invention + Execution = Innovation.
  2. Context is king.
  3. If it doesn’t work on mobile, it doesn’t work.
  4. Real-time is too late.
  5. Data is everywhere but insights are scarce.

These five points have broader, day-to-day meaning for marketing and business professionals.

Continue reading ““Internet of Everything” Chief Talks Digital Disruption Implications at IWNY”

NJ Hospital Improves Patient Experience with Free E-Cards

This is a special video podcast edition of Marketing World Today.

Saint Barnabas Medical Center in New Jersey prints and delivers free, same-day e-cards to patients.  It’s a small, patient experience touch-point that can make a big difference.

(Note: WordPress has disabled video play in emails, so please watch this video directly on my site.)

Harvey Chimoff is a marketing and business team leader who drives performance in consumer products and manufacturing companies.

Hain Celestial Gives Rice Dream Easy-Open Top

Consumers of Rice Dream rice drink can now prepare their morning cereal faster thanks to a new packaging innovation.

Credit: The Hain Celestial Group, Inc.
Credit: The Hain Celestial Group, Inc.

The Hain Celestial marketing team is phasing-in a new, easy-to-open screw cap atop its familiar Tetra Pak carton.  Offering this consumer benefit continues a trend of  making the pour easier, although it’s been quite some time since the last update (pull-off foil strip) was incorporated.

Anyone who’s ever had a pull-strip malfunction, which then required puncturing the seal with sharp or blunt force, will appreciate the new closure.

More good news for shoppers:  the new convenience feature appears to have been incorporated within the brand’s existing price structure, as retail pricing is unchanged at present.   Continue reading “Hain Celestial Gives Rice Dream Easy-Open Top”

Golf Ball Sized Apples Bring Easy, Healthy Snacking Innovation

Photo: Havelock North Fruit Company.
Photo: Havelock North Fruit Company.

A New Zealand company has come up with a new, innovative concept to market a product that’s thousands of years old:  the apple.

It’s a combination of agricultural technology and smart marketing.

The Havelock North Fruit Company developed the capability to grow mini apples that are just 1.5 times the size of a golf ball (via cross-breeding selected varieties).  Next came packaging inspiration that put five apples into a hand-held , transparent tube.  The concept was tied together with an attention-generating brand called  Rockit™.

Continue reading “Golf Ball Sized Apples Bring Easy, Healthy Snacking Innovation”