Good things can happen when you listen to customers.
Consider Hostess Brands, which “has nurtured retail sales of its products nearly back to their pre-liquidation level of more than $1.3 billion in 2012” as reported by Julie Jargon in The Wall Street Journal.
This summer, the company expanded the Hostess brand product range with white and wheat bread along with hamburger and hot dog buns.
I just couldn’t get 100% comfortable with the gunshot-type-sound every time my partner hit the ball during a round of golf this summer.
If you’ve played golf or listened closely on TV, you understand the thwack of the driver or the whoosh of a good iron hit. And, if you’ve been to a gun range, you know the sound of a firearm. But you wouldn’t expect a gun sound on a golf course.
That’s what you get with the EZeeGolf Power Driver, which automatically drives a ball down the fairway.
There’s also a worthy strategic marketing discussion to be had.