It’s exciting to find hidden examples of terrific marketing.
I never heard of Duluth Trading Company until this past weekend. During a college football broadcast, I saw a commercial for Fire Hose Work Pants that featured an animated beaver unsuccessfully trying to bite into a pair of work pants. Check it out.
Here’s why I’m impressed with Duluth Trading Company:
- Super-clear Positioning
It just takes one quick look at the company website to get the gist of what they’re all about: “Workwear Designed and Tested by Tradesmen.” Continue reading “Duluth Trading Company Nails Positioning for Tradesmen Clothes”