You might think it’s a mission impossible marketing challenge to get high school students excited about, and actually eating, healthier school lunches.
Perhaps not. A Colorado high school nutrition team, facing an 80% non-dining rate, has come up with a creative, disruptive action plan.
Last week, the Boulder Valley School District agreed to accept a $75,000 donation from Whole Foods to acquire a used food truck and create their own healthy eating food truck program.
It’s smart marketing for two, key reasons: Continue reading “Fun Test at School: Get Your Healthy Lunch from the Food Truck”