Did you see Will Ferrell being interviewed in Ron Burgundy character last week on Conan O’Brien? Funny stuff.
It was part of the marketing for the upcoming movie sequel: Anchorman 2 – The Legend Continues.
That marketing also includes Dodge Durango using Ferrell portraying Ron Burgundy to sell cars.
Dodge-Anchorman Marketing Connection
Beyond the Conan O’Brien show laughs, I noted and then had to check Conan’s comment about how the Ferrell/Burgundy commercials increased Dodge Durango sales 59% in October. Yep, Conan had his math right. As for the causal effect, more in a moment. Continue reading “Dodge Durango Marketing and the Legend of Ron Burgundy”