If you want a vivid training primer on how teamwork and collaboration make a winning recipe for business success, cut-up a few scenes from the movie “Burnt.”
Starring Bradley Cooper and Sienna Miller, the culinary-themed drama features a two-star Michelin chef (Cooper) trying to rebuild his life and career. He receives unexpected wisdom and inspiration from his sous chef (Miller) in his quest for a third star.
Three scenes stood out from a business perspective. Each one depicts a critical behavior and corresponding performance lesson for leaders and teams.
Plus, keep reading for my Ten Leadership, Collaboration & Teamwork Lessons.
Scene 1. The kitchen is notified that Michelin reviewers are in the restaurant. Chef Cooper (not yet recovered from a beating inflicted for unpaid drug debts) takes charge in a crazed, dictatorial manner that completely unsettles the cooking team. Not the way to instill camaraderie in pursuit of a shared objective! That Cooper is undone by the sabotage of a team member seeking revenge, and the diners are just plain businessmen, is not the point. We’ve all seen some version of this team leader dysfunction play-out in the workplace. It’s never positive. Continue reading “Movie “Burnt” Depicts Both Ugly & Good Teamwork Lessons”→
Everything can be marketing and everyone can be a marketer.
Consider the unlikely example of Officer Bobby White from the Gainesville, FL police department. The policeman responded to a complaint of kids playing basketball too loudly on a residential street. Maybe the neighbor who called police should have been investigated, but I digress.
What does this police story have to do with marketing?
Take a spin around costco.com, and you’ll find a website loaded with consumer-friendly product information designed to inform, persuade and generate “Add to Cart” shopping clicks.
Costco utilizes a consumer education strategy online, particularly for many of its OTC healthcare and dietary supplement products.
Pay attention, B2B and DTC marketers. Shoppers desire complete product information and accurate photos as part of their research and purchasing process. I can’t quantify the benefit, but it stands to reason that investing to upgrade the content for your communication platforms will pay-off, and effectively differentiate your company and brands.
Recently, Costco added a consumer website called TreatMyHeartburn.com to promote its Kirkland Signature branded acid reducer product.