Movie “Burnt” Depicts Both Ugly & Good Teamwork Lessons

If you want a vivid training primer on how teamwork and collaboration make a winning recipe for business success, cut-up a few scenes from the movie “Burnt.”

Credit: Burnt Facebook movie page.
Credit: Burnt Facebook movie page.

Starring Bradley Cooper and Sienna Miller, the culinary-themed drama features a two-star Michelin chef (Cooper) trying to rebuild his life and career. He receives unexpected wisdom and inspiration from his sous chef (Miller) in his quest for a third star.

Three scenes stood out from a business perspective. Each one depicts a critical behavior and corresponding performance lesson for leaders and teams.

Plus, keep reading for my Ten Leadership, Collaboration & Teamwork Lessons.

Scene 1.  The kitchen is notified that Michelin reviewers are in the restaurant. Chef Cooper (not yet recovered from a beating inflicted for unpaid drug debts) takes charge in a crazed, dictatorial manner that completely unsettles the cooking team.  Not the way to instill camaraderie in pursuit of a shared objective! That Cooper is undone by the sabotage of a team member seeking revenge, and the diners are just plain businessmen, is not the point. We’ve all seen some version of this team leader dysfunction play-out in the workplace. It’s never positive. Continue reading “Movie “Burnt” Depicts Both Ugly & Good Teamwork Lessons”

Basketball-Playing Cop Demonstrates Power of Touchpoint Marketing

Everything can be marketing and everyone can be a marketer.

Officer Bobby White and neighborhood basketball players. Credit: Gainesville, FL police department.
Officer Bobby White and neighborhood basketball players. Credit: Gainesville Police Department.

Consider the unlikely example of Officer Bobby White from the Gainesville, FL police department. The policeman responded to a complaint of kids playing basketball too loudly on a residential street. Maybe the neighbor who called police should have been investigated, but I digress.

What does this police story have to do with marketing?

Everything. As you’ll see in the video below, Officer White produced more in a few minutes than any multi-million dollar community relations campaign the town of Gainesville could have commissioned. Continue reading “Basketball-Playing Cop Demonstrates Power of Touchpoint Marketing”

Focus on Customer Content Drives Costco Marketing Strategy

Credit: Costco.
Credit: Costco.

Take a spin around costco.com, and you’ll find a website loaded with consumer-friendly product information designed to inform, persuade and generate “Add to Cart” shopping clicks.

Costco utilizes a consumer education strategy online, particularly for many of its OTC healthcare and dietary supplement products.

Pay attention, B2B and DTC marketers. Shoppers desire complete product information and accurate photos as part of their research and purchasing process. I can’t quantify the benefit, but it stands to reason that investing to upgrade the content for your communication platforms will pay-off, and effectively differentiate your company and brands.


Recently, Costco added a consumer website called TreatMyHeartburn.com to promote its Kirkland Signature branded acid reducer product.

Credit: Costco.
Credit: Costco.

Continue reading “Focus on Customer Content Drives Costco Marketing Strategy”

How ESPN’s College Football Megacast Can Impact Your 2016 Marketing Plan

ESPN offered 15 different viewing and listening choices for the 2016 college football championship game last night.

Read on for six business and marketing lessons of Megacast.

What Is Megacast

In addition to its flagship channel, college football fans, general sports fans and the media-technology-curious were able to explore other game experiences across ESPN’s television network, on radio, and/or mobile via the Watch ESPN and ESPN apps such as:

  • Film Room, ESPN Voices, Homer Telecast, Spider Cam, Pylon Cam and more.

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Why ESPN Does Megacast

First, it’s about engaging with the customer. This is a core part of ESPN’s marketing and programming strategy.

Continue reading “How ESPN’s College Football Megacast Can Impact Your 2016 Marketing Plan”

Shake My Head Marketing (Automation Run Amok)

Beware the unintended consequences of marketing automation gone awry.

Even one or two misdirected emails has the potential to threaten the customer experience and brand goodwill that your company has worked so hard to build.

For example, imagine my surprise to see this Planet Fitness email after I returned from the gym last night:

 

Planet Fitness - We Want You Back - 2

Wow.  Guess I was lucky to get in.

Continue reading “Shake My Head Marketing (Automation Run Amok)”