Global Marketing & Business Team Leader
Harvey Chimoff connects marketing across the organization to drive performance and achieve operating plans.
Harvey gets companies organized for marketing success. That means smart decision-making based on practical marketing discipline:
- Strategy, plans and tactics are connected;
- Brands are properly created, deployed and managed based on defined brand positioning;
- The right execution is emphasized.
Mr. Chimoff is a versatile, hands-on global marketing professional who applies a unique range of business expertise gained from:
- B2B marketing leadership – agribusiness/produce/sustainability and ingredients
- Consumer packaged-goods (CPG) brand management – food & beverage
- Business optimization and brand-building consulting
- Wholesale distribution marketing and sales
- Advising and working with startup business founders
An essential part of Harvey’s operating approach is to encourage and instill a customer focus and end-user mindset across business teams. Related to this, throughout his career, he has been an enthusiastic sales team partner who personally invests in and builds marketing-sales integration.
Harvey was head of global marketing, reporting to the CEO of AgroFresh Solutions, a Nasdaq-listed sustainability company that provides produce freshness and shelf life extension solutions to growers, packers and retailers. He developed the marketing and positioning strategy to launch the VitaFresh Botanicals plant-based brand for shelf life extension, food loss/waste reduction and retailer penetration.
At Tate & Lyle, a world-leading manufacturer of food and beverage ingredients, Harvey formulated the marketing strategy and created the global Promitor dietary fiber brand to commercialize wellness category new products.
Mr. Chimoff gained an excellent brand management and marketing communications foundation leading Lipton Tea marketing teams at Unilever, where he preserved market leadership in heavily contested categories. The cross-functional operating requirements for success provided a strong general-management learning environment.
Overall, Harvey Chimoff has achieved success in large and small companies and in lean operating environments. He’s comfortable and adept in changing situations, and both under-developed and established marketing functions.
Harvey Chimoff has worked for or provided business services to these companies and brands.