About Harvey Chimoff

Global Marketing &
Business Team Leader

Commercial Focus, Practical Approach

Harvey Chimoff uses marketing to drive profitable sales and growth. He also gets the sales team excited about marketing.

Mr. Chimoff is a hands-on marketing champion with a commercial mindset and action-focus for strategic and tactical execution. He is a cross-functional collaborator with expertise across B2B manufacturing, consumer marketing and fractional CMO marketing consulting. Core expertise includes sales enablement, communications, positioning, brand management, brand development, portfolio management, sales-marketing integration, and team coaching. He has held marketing leadership positions at Unilever (Lipton Tea), Tate & Lyle PLC, AgroFresh Solutions and Alvinesa Natural Ingredients.

[Vertical experience and expertise includes food ingredients; agribusiness; post-harvest agricultural solutions; AgTech; sustainability, circular economy, and upcycling; food and beverage CPG brand management]

Discipline, Connection, Organization

A key differentiator is that Harvey connects marketing across the organization to drive performance and achieve operating plans. He gets companies organized for marketing success. That means smart decision-making based on practical marketing discipline:

Strategy, plans and tactics are connected
Brands are properly created, deployed and managed based on defined brand positioning
The right execution is emphasized

An essential part of Harvey’s operating approach is to encourage and instill a customer focus and end-user mindset across business teams. Related to this, throughout his career, he has been an enthusiastic sales team partner who personally invests in and builds marketing-sales integration.

Versatility

Overall, Harvey Chimoff has achieved success in large and small companies and in lean operating environments. He’s comfortable and adept in changing situations, and both under-developed and established marketing functions.

Selected Highlights

For Spanish manufacturer Alvinesa Natural Ingredients (circular economy leader of upcycled natural ingredients), Harvey was head of global marketing and reported to the CEO. He produced the brand segmentation strategy and brand development plan that resulted in the creation and launch of the Vintera brand to accelerate the company’s transition into ingredients for health and nutrition product applications (dietary supplements, food and beverage).

Harvey was head of global marketing, reporting to the CEO of AgroFresh Solutions, an AgTech and sustainability company that provides produce freshness and shelf life extension solutions to growers, packers and retailers. He developed the marketing and positioning strategy to launch the VitaFresh Botanicals plant-based brand for shelf life extension, food loss/waste reduction and retailer penetration.

At Tate & Lyle, a world-leading manufacturer of food and beverage ingredients, Harvey was head of global marketing. He formulated the marketing strategy and created the global Promitor dietary fiber brand to commercialize wellness category new products.

Mr. Chimoff gained an excellent brand management and marketing communications foundation leading Lipton Tea marketing teams at Unilever, where he regained and preserved market leadership in heavily contested categories. The cross-functional operating requirements for success provided a strong general-management learning environment.