Global Marketing & Business Team Leader
Harvey Chimoff uses marketing to drive profitable sales and growth. He also gets the sales team excited about marketing.
Mr. Chimoff is a global marketing leader whose experience and expertise span consumer packaged-goods brand management, B2B manufacturing, and plug-in marketing leader consulting (fractional CMO). He has held marketing leadership positions at Unilever (Lipton Tea), Tate & Lyle PLC, AgroFresh Solutions and Alvinesa Natural Ingredients.
Harvey connects marketing across the organization to drive performance and achieve operating plans. Harvey gets companies organized for marketing success. That means smart decision-making based on practical marketing discipline:
- Strategy, plans and tactics are connected
- Brands are properly created, deployed and managed based on defined brand positioning
- The right execution is emphasized
Mr. Chimoff is a versatile, hands-on global marketing professional who applies a unique range of business expertise gained from:
- B2B global marketing leadership at publicly traded and private companies (ingredients, agribusiness, AgTech, sustainability, circular economy and upcycling)
- Consumer packaged-goods (CPG) brand management business foundation (food & beverage)
- Business optimization and brand-building plug-in marketing leadership services
An essential part of Harvey’s operating approach is to encourage and instill a customer focus and end-user mindset across business teams. Related to this, throughout his career, he has been an enthusiastic sales team partner who personally invests in and builds marketing-sales integration.
Overall, Harvey Chimoff has achieved success in large and small companies and in lean operating environments. He’s comfortable and adept in changing situations, and both under-developed and established marketing functions.
For Spanish manufacturer Alvinesa Natural Ingredients (circular economy leader of upcycled natural ingredients), Harvey was head of global marketing and reported to the CEO. He produced the brand segmentation strategy and brand development plan that resulted in the creation and launch of the Vintera brand to accelerate the company’s transition into ingredients for health and nutrition product applications (dietary supplements, food and beverage).
Harvey was head of global marketing, reporting to the CEO of AgroFresh Solutions, a Nasdaq-listed AgTech and sustainability company that provides produce freshness and shelf life extension solutions to growers, packers and retailers. He developed the marketing and positioning strategy to launch the VitaFresh Botanicals plant-based brand for shelf life extension, food loss/waste reduction and retailer penetration.
At Tate & Lyle, a world-leading manufacturer of food and beverage ingredients, Harvey was head of global marketing. He formulated the marketing strategy and created the global Promitor dietary fiber brand to commercialize wellness category new products.
Mr. Chimoff gained an excellent brand management and marketing communications foundation leading Lipton Tea marketing teams at Unilever, where he regained and preserved market leadership in heavily contested categories. The cross-functional operating requirements for success provided a strong general-management learning environment.
Harvey Chimoff has worked for or provided business services to these companies and brands.