Author: Harvey Chimoff
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A Business Remedy for Conventional Wisdom and Groupthink
Four business remedies to make sure conventional wisdom and groupthink don’t derail your company’s success.
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This Is Marketing: We Are in the Holy S*** Business
A new corporate marketing campaign for MGM Resorts International helps demonstrate the power of what some consider “mumbo jumbo” — marketing cornerstones such as branding, positioning and customer experience.
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All Aboard. Back-to-School Marketing Refresher from 1929 Blue Comet Train.
Unexpected benefit from taking my young nephews to a local museum this summer: a marketing communications refresher about the importance of painting an image and creating anticipated, sought-after experiences in the mind of the target customer.
harveychimoff.com 