Author: Harvey Chimoff
-
You Want Change, Sit in the Same Office
Lands’ End’s CEO departed Monday after only 19 months on the job. Working in New York City, 1,000 miles away from her team in Wisconsin, didn’t help achieve her change mission.
-
Why You Should Stop Asking Your Customers: “How Was Everything?”
Change your customer experience mindset. Stop waiting until the end of the transaction to ask: “How was everything?” Instead, ask in real-time, “How is everything?”
-
Bold Marketing: Travel Website Dares Customers with DNA Testing
Travel website momondo stands out with terrific marketing not found in a typical playbook. They dare customers to get DNA tested, and then encourage them to explore their geographic ancestry.
harveychimoff.com 