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Author: Harvey Chimoff

Basketball-Playing Cop Demonstrates Power of Touchpoint Marketing

Everything is marketing. A Gainesville, FL police officer’s handling of a basketball noise report delivered everything the police department could have ever wanted in terms of creating goodwill and a feel-good perception within the local community.

January 26, 2016
Focus on Customer Content Drives Costco Marketing Strategy

Costco utilizes a consumer education strategy. Take a spin around costco.com, and you’ll find consumer-friendly product information designed to inform, persuade and generate “Add to Cart” shopping clicks.

January 19, 2016
How ESPN’s College Football Megacast Can Impact Your 2016 Marketing Plan

With Megacast, ESPN offered 15 different viewing and listening choices for the 2016 college football championship game. Read on for “6 Business and Marketing Lessons.”

January 12, 2016

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