Author: Harvey Chimoff
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Shake My Head Marketing (Automation Run Amok)
Beware the unintended consequences of marketing automation gone awry. Even one or two misdirected emails has the potential to threaten the customer experience and brand goodwill that your company has worked so hard to build.
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Domino Confuses and Optimizes with Sugar Package Change
Why marketing changes packaging. Domino converted a brown sugar in a pouch to a product in a canister with a different name. A good move, even though some consumers were confused.
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Duke’s President Offers Actionable Philosophy for Life and Work
In his welcoming comments to the Class of 2019, Duke’s president encouraged the new students to adopt a set of profound life and work ideas that are applicable to all of us.
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