Author: Harvey Chimoff
-
Texas Bus Company Caters to Fed-Up Air Travelers
Vonlane puts a smart-differentiation twist on bus transportation with a unique option for fed-up Lone Star State travelers.
-
Creative, Multipurpose Packaging Drives Customer Engagement – And Hopefully Sales
Don’t overlook opportunities to leverage packaging in your marketing mix. Two examples from KFC Germany and Pizza Hut Hong Kong.
-
How L.L. Bean Creates Employee Brand Ambassadors
Iconic brand L.L. Bean offers and implements a suite of programs to create raging fans inside the company, which ultimately help Bean outside the company.
harveychimoff.com 