Author: Harvey Chimoff
-
Prepare, and Be Ready to Act (Smartly)
The Kraft Heinz marketing team was prepared and seized a pop culture moment with Taylor Swift and pro football star Travis Kelce to boost the relevance of a branded product.
-
Refresh and Renovate Brands for Customer Relevance and Growth
A primary challenge in much of the day-to-day marketing world is making sure that branded products and services remain fresh, relevant and meaningful. Here’s a new example from crafts retailer Michaels, which just unveiled a new brand identity to boost their business.
-
Expectations Can Be Rocket Fuel or Fire. The Right Mental Approach is Essential.
Expectations can power wonderful outcomes, become dead weights, or produce crash and burn. How we deal with setting, addressing and communicating about expectations makes all the difference. A powerful new example from an intense, media-scrutinized environment.
harveychimoff.com 