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Author: Harvey Chimoff

Tweets from Brooklyn: NBA Team Exec Wins with Direct Customer Engagement

Her team lost, but Brooklyn Nets’ executive Irina Pavlova won by demonstrating how a business leader can effectively communicate directly to customers, in this case on social media via Twitter.

November 25, 2014
Demystifying Omnichannel Marketing

Before you apply any omnichannel strategies, understand your business, existing channels and how your customer shops, or wants to shop. For best success, understand the discipline of brand management — and how to apply that expertise in today’s omni-touchpoint world.

November 11, 2014
Creative Branding Hooks $1M Investment from Shark Tank’s Mark Cuban

BeatBox Beverages earned a $1M Shark Tank investment from Mark Cuban because the founders created a differentiated concept with clever branding, defined targeting and clear positioning.

October 28, 2014

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