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Author: Harvey Chimoff

Joe Pulizzi Knows Content Marketing. You Can Too.

There’s an overload of buzz about content marketing, but if you want to get smart and understand how to implement it to grow your business, read Epic Content Marketing by Joe Pulizzi.

September 9, 2014
Sports Marketing Triple Play: Team, Retailer, Shoppers Win in Free Furniture Promo

Ashley Furniture HomeStore in College Station, TX powered a sports marketing triple play when its free furniture offer activated following Texas A&M’s season-opening football victory.

September 2, 2014
Hain Celestial Gives Rice Dream Easy-Open Top

Hain Celestial’s Dream brand non-dairy products have a new easy-open, easy pour screw cap. It’s a good example of utilizing packaging to deliver consumer benefits and revitalize brand concepts.

August 19, 2014

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