Author: Harvey Chimoff
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Make Your Mission Statement Actually Mean Something
Mission statements don’t have to be so complicated. Take a lesson from The Lazy Lobster restaurant in Longboat Key, Florida. Make your mission statement meaningful.
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Coke Turns Used Soda Bottles into Fun Tools in Vietnam
Coca-Cola has launched a brilliant marketing and sustainability program in Vietnam that transforms used soda bottles into useful and fun tools.
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Customer Treats: AMC Transforms Movie-Watching Experience with Power Recliners
AMC Theatres is making customer experience the key to its go-to-market strategy. The entertainment company is investing $825 million, including power recliner seating, to dramatically enhance the movie-going experience. The Morristown, NJ upgrade is featured.
harveychimoff.com 