Author: Harvey Chimoff
-
Dodge Durango Marketing and the Legend of Ron Burgundy
Dodge Durango has partnered with Will Ferrell and the new Anchorman movie to create dozens of Ron Burgundy endorsement ads for the car. On the surface sales analysis indicated a marketing home run. But it’s too early to know for sure.
-
Survival Lessons from 3G Capital Takeovers at Burger King and Heinz
3G Capital takes a rigorous (some would say ruthless) approach to newly acquired companies and their management teams. Just ask the folks at Burger King and Heinz. However, there are important takeaways to increase the odds of successfully navigating your own career well-being.
harveychimoff.com 