Author: Harvey Chimoff
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Nissan Salesman Adds Bizarre Twist to Car Buying Ritual
Has Nissan adopted a bizarre sales technique or is it just the shtick of a local salesman? What does it mean to say “I want you to leave here happy” even though the customer just told you he’s not buying a car today?
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Norfolk Southern Taps Consumer Marketing Playbook for B2B Success
Norfolk Southern taps the consumer marketing playbook to achieve its business marketing objectives with fun, catchy television advertising. The business and brand-building initiative seems grounded in solid marketing discipline.
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P&G Battery Marketing. Does Duracell’s Quantum Have the Juice to Overtake CopperTop?
Duracell’s new Quantum battery has unbeatable long lasting power. Is that enough reason to pay 20-30% more than CopperTop and its long lasting power?
harveychimoff.com 