Author: Harvey Chimoff
-
NFL Patriots Analysis: Brand Managers Must Say No
Real brand management means being willing to say no. The actions of the New England Patriots football team provided a dramatic reminder last week.
-
Arrowhead Mills Gets it Right with Cereal Package Update
Contrary to news reports the past few years, food and beverage package redesign isn’t always a fiasco. Arrowhead Mills shows us how to do it right with a makeover of its healthy cereal product range.
-
3 Marketing Lessons from Coca-Cola’s 60-Year Relaunch in Myanmar
Coca-Cola’s return to Myanmar after a 60-year hiatus offers three important marketing lessons: Don’t Dismiss Back to the Future; K.I.S.S. Works in Marketing, Too; and Learning Never Stops.
harveychimoff.com 