Author: Harvey Chimoff
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For a Close Shave, It’s Captain America to the Rescue?
Kiehl’s wanted to spike its men’s skincare product marketing with a custom Marvel comic book distributed inside Wall Street Journal newspapers in select markets. It was an interesting content marketing effort. However, what’s the connection between Captain America and current and/or potential users?
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HBS Professor: Time to Rebrand & Reimagine Strategy
HBS professor and author Cynthia Montgomery explains why leaders must step up to the role of strategist. And, strategy should be embraced “as something open, not something closed. It is a system that evolves, moves, and changes.”
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Super Bowl Star Hopes Sock Collection Has Legs
Super Bowl star Plaxico Burress is launching a collection of high-end hosiery for men called The Plaxico Burress Collection. Do we need funky colored socks that cost $24 to $39?
harveychimoff.com 