Author: Harvey Chimoff

  • 3M Brands Get Endorsement Right with Mike Holmes

    What is it about endorsements that make them such a tempting magical elixir for marketers and agencies? Read a mini case study of 3M brand endorsements with HGTV contractor Mike Holmes, and get five key pointers for your marketing endorsement decision-making process.

  • Engage Customers with “Content Marketing”

    Content marketing should be part of your marketing mix and deserves to be treated strategically because it can be a real difference-maker. Serena Software created an excellent five-part video episode series called “Doug Serena, CIO” to bring product benefits to life with its CIO targets.

  • Put “70 Percent Solution” & Rapid Fielding Concepts into Go-to-Market Toolbox

    Business teams often struggle to achieve marketplace action, whether it’s new products or services, changes to their customer offerings or even basic sales materials. One limiting factor may be a sort of impossible quest for perfection.  That’s why I’ve come to embrace the philosophy of seeking excellence. I was reminded of this when reading that the US Department of Defense has a division called Rapid Fielding.  Yes, there is a “Deputy…