Author: Harvey Chimoff

  • 6 Management & Marketing Ideas from Facebook and Lululemon

    New ideas, clever approaches and important reminders always jump off the page during my business reading, especially those that might apply to challenges I’m facing or will likely face again. Here are six management and marketing ideas from Facebook and Lululemon that stood out to me recently, along with an “action step thought starter” for…

  • Coca-Cola Portugal Gets A+ in Sponsorship Activation

    Sponsorship is often misunderstood and poorly utilized, even within the marketing ranks. Beyond getting the strategy and platform right, powerful sponsorship is all about activation and user engagement. To Coca-Cola Portugal, I simply say, Goaaaaaallllll!

  • Why You Need to Market for the “Zero Moment of Truth”

    ZMOT – Winning the Zero Moment of Truth is an easy reading, 73-page e-book that every marketer, seller, businessperson and customer touchpoint team member should read. It’s a simple, yet powerful reminder of something fundamentally important and critical in today’s business world: “Can they even find your product?”