Author: Harvey Chimoff

  • Gillette Pushes Razor Growth by Competing Against Itself

    Gillette, a Procter & Gamble brand, has an impressive marketing innovation track record with razors.

  • The Basics Aren’t Sexy but Help Get the Right Things Done

    Powerful, effective ideas don’t have to be based on fancy jargon or complex theories.  The basics often work quite well.  That’s the major takeaway from the short book:  Plugged: Dig out & get the right things done. It’s in the same genre as two other books:  Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in…

  • Ask Your Customer

    Customer understanding and market research should be key components of your strategic marketing planning. This is often a significant expenditure, but you don’t always have to invest big bucks to understand your customer. When possible, take advantage of low-cost, easy-to-implement options such as the following example from Amazon.