Author: Harvey Chimoff
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What I Learned in China – Exclusive Interview
Everyone is talking about China. But what do we really know? Here’s an exclusive interview with ex-pat business executive Greg Morency, just back from living and working in Shanghai. It’s an inside look at lessons learned from doing business in China.
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Vote on New Starbucks Logo
There’s an old saying in marketing circles, often used sarcastically: “Everyone wants to be the Brand Manager.” Well, today it’s your turn!Starbucks CEO Howard Schultz unveiled a new corporate logo in a January 5th blog post and video posted on the company Web site.
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Put the Marketing in Your Trade Shows
Published in Sales & Marketing Management Sales & Marketing Management is the leading authority for executives in the sales and marketing field. December 9, 2010 By Harvey Chimoff Trade shows are one of the oldest sales and marketing tactics, and sometimes, well, the output can look a little tired. To stand out from the pack…
