Author: Harvey Chimoff

  • Tips from the Top

    Three CEO marketing leadership examples stood out to me recently. Ponder the meaning and implications from 3M, Wal-Mart and United Continental for your team and company.

  • Thinking About Branding

    Figuring out how to use brands is hard. It’s probably one of the most challenging aspects of marketing. Here are discussion examples from Hyundai, Continental-United, Starbucks and Donald Trump.

  • Make the Sales Team Your Friend

    I’m passionate about working with sales teams and customers to help sell my company’s products and services. It’s a topic I’ve written about before, Marketers Are Sellers Too, and I’m thinking about it again because of a question posed by a member of a marketing network to which I belong. In order to protect confidentiality, I’ll just say the poster…