Author: Harvey Chimoff

  • 21st Century Soda Fountain Offers Innovative Choice

    Innovation can take many forms within the go-to-market strategy, and is not restricted to just new products. Make sure your company invests in some “imagineering” resources to protect existing businesses and/or to grow new ones. Here’s a look at the new Coca-Cola Freestyle fountain dispenser, and why Coke hopes it’s the next real thing.

  • Power Leadership from Football Coach Rex Ryan

    A study of New York Jets football coach Rex Ryan reveals important leadership, communication and motivational insights for business and marketing leaders. “You’re going to stay the same, get better or get worse. We’re getting better.”

  • Expand Your Horizons for Winning Ideas

    What’s the marketing connection between Netherlands lingerie, Brazilian hamburgers and US chicken? Cast your idea net far and wide for inspiration that can help drive your business.