Author: Harvey Chimoff
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Beware the Arrogance of Dismissing Competition
A case study about the pitfalls of underestimating the competition. Lessons from the the use of Predator drone aircraft in Iraq and Afghanistan.
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Inside The Red Blue $1 DVD Battle
Coinstar Inc. and its Redbox DVD rental kiosk are battling NCR, with licensed brand Blockbluster Express, and its own DVD kiosk. Gain important marketing insights from this content delivery battle.
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BoltBus Provides A Branding Ticket To Ride
Advertising Age magazine named BoltBus one of “America’s Hottest Brands.” Read why.
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