Author: Harvey Chimoff
-
Power Positioning
Duracell, part of Procter & Gamble, unveiled a new strategy to position itself beyond just batteries. The company organized a suite of existing and new products under the Duracell Smart Power platform.
-
Burger King Links In-Store with At-Home
Burger King, seeking to leverage its brand and generate new revenue streams, utilized licensing to bring BK branded french fries and apples to the at-home market.
-
Welcome To the Brave, New World of Consumer Generated Marketing
Kraft Foods Australia invites consumers to name its new Vegemite product and takes a wild marketing ride.
harveychimoff.com 