Author: Harvey Chimoff
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Testing New Choices: What’s For Lunch, Mom?
Armour-Eckrich challenges Kraft Lunchables with test market launch of Active Packs.
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Does Face-Time Mean Revenue Time?
Create a price benefit that can help build your business longer-term instead of just getting a one-time sales spike. Learn from British Airways.
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Marketers, Embrace Technology
Technology can play a role in bringing your marketing strategy to life. Examples from Live Sports Radio, print ads with embedded video, Avatar and Coldwell Banker.
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