StratGo Marketing World
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Value Proposition: An Unlikely Source of Strategic Inspiration
“You just saved $xx by using your library!” This brilliant, yet unlikely marketing example can help you identify differentiation opportunities and develop your value proposition.
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Get-Started Action Tips to Evaluate How You Stack Up Versus Competition
Business and marketing leaders have much to gain by utilizing a “How are we doing?” outside-in learning approach. One easy-to-implement way to get started is to conduct a regular program to compare your products and services versus other available options.
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Why The Return of “Geoffrey the Giraffe” Demonstrates the Power of Brand Marketing
Supermarket leader Kroger has leveraged a Toys “R” Us brand asset to launch “Geoffrey’s Toy Box.” It’s a testament to the power of brands and an example of how marketing can be a cornerstone for strong customer relationships and sustainable long-term business success.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 