StratGo Marketing World
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A Business Remedy for Conventional Wisdom and Groupthink
Four business remedies to make sure conventional wisdom and groupthink don’t derail your company’s success.
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This Is Marketing: We Are in the Holy S*** Business
A new corporate marketing campaign for MGM Resorts International helps demonstrate the power of what some consider “mumbo jumbo” — marketing cornerstones such as branding, positioning and customer experience.
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All Aboard. Back-to-School Marketing Refresher from 1929 Blue Comet Train.
Unexpected benefit from taking my young nephews to a local museum this summer: a marketing communications refresher about the importance of painting an image and creating anticipated, sought-after experiences in the mind of the target customer.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 