StratGo Marketing World
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Unexpected Sources Can Power Content Marketing
Where do business teams get the content to fuel their content-driven marketing? Great content can come from unexpected places. An example from Allen Edmonds.
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Don’t Retreat Marketers. Ben Franklin to the Rescue.
Are corporations failing at higher rates or is something else going on? The danger is a “blandization” effect, where marketers and company leadership are so afraid of any criticism that they self-censor to such an extent that their messages become super-plain vanilla, indistinguishable, and not very effective.
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Poor Integration and Sales Bombardment Equals Bad Customer Experience
When customer-facing personnel are not integrated, customer experience is likely to suffer. Eventually, the ultimate one suffering is the company itself, with lost sales.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 