StratGo Marketing World
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You Want Change, Sit in the Same Office
Lands’ End’s CEO departed Monday after only 19 months on the job. Working in New York City, 1,000 miles away from her team in Wisconsin, didn’t help achieve her change mission.
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Why You Should Stop Asking Your Customers: “How Was Everything?”
Change your customer experience mindset. Stop waiting until the end of the transaction to ask: “How was everything?” Instead, ask in real-time, “How is everything?”
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Bold Marketing: Travel Website Dares Customers with DNA Testing
Travel website momondo stands out with terrific marketing not found in a typical playbook. They dare customers to get DNA tested, and then encourage them to explore their geographic ancestry.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 