StratGo Marketing World
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Shake My Head Marketing (Automation Run Amok)
Beware the unintended consequences of marketing automation gone awry. Even one or two misdirected emails has the potential to threaten the customer experience and brand goodwill that your company has worked so hard to build.
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Domino Confuses and Optimizes with Sugar Package Change
Why marketing changes packaging. Domino converted a brown sugar in a pouch to a product in a canister with a different name. A good move, even though some consumers were confused.
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Duke’s President Offers Actionable Philosophy for Life and Work
In his welcoming comments to the Class of 2019, Duke’s president encouraged the new students to adopt a set of profound life and work ideas that are applicable to all of us.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 