StratGo Marketing World
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Update: Shopping Center Fixes Poor Brand Signage
Update – New Jersey shopping center corrects brand signage mistake. Olive Tree Marketplace sign can now be read from busy state highway.
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Hey Tom Brady – Fun Foods are Here to Stay, But …
Tom Brady has declared that Coca-Cola is “poison.” My 4 points reaction and a call for personal responsibility in the food nutrition debate.
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Turn Customer Listening into Learning and Go-To-Market Action
Why is Hostess Brands getting into bread? They listened carefully to customers and realized there was a business opportunity.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 