StratGo Marketing World
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Texas Bus Company Caters to Fed-Up Air Travelers
Vonlane puts a smart-differentiation twist on bus transportation with a unique option for fed-up Lone Star State travelers.
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Creative, Multipurpose Packaging Drives Customer Engagement – And Hopefully Sales
Don’t overlook opportunities to leverage packaging in your marketing mix. Two examples from KFC Germany and Pizza Hut Hong Kong.
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How L.L. Bean Creates Employee Brand Ambassadors
Iconic brand L.L. Bean offers and implements a suite of programs to create raging fans inside the company, which ultimately help Bean outside the company.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 