StratGo Marketing World
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How To Take a Fresh Look, Get New Ideas & Tackle A Challenging New Job
How can you get ready for the crucible of a new business assignment? A global news example demonstrates how a leader can apply an outside-in approach to get prepared for both the challenge and the boss.
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Whiplash Movie is Case Study for Terrible Leaders
The movie Whiplash explores the tortured relationship between an aspiring drummer and his sadistic band leader. It may become content for b-schools and corporate training sessions to help teach leaders what not to do.
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Florida Beach Targets Freezing Millennials with Eye-Catching Street Marketing
Every business needs marketing, even a Florida beach during a brutal winter. Visit St. Pete/Clearwater created a clever guerilla marketing program to target new millennial customers.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 