StratGo Marketing World
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Make Your Mission Statement Actually Mean Something
Mission statements don’t have to be so complicated. Take a lesson from The Lazy Lobster restaurant in Longboat Key, Florida. Make your mission statement meaningful.
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Coke Turns Used Soda Bottles into Fun Tools in Vietnam
Coca-Cola has launched a brilliant marketing and sustainability program in Vietnam that transforms used soda bottles into useful and fun tools.
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Customer Treats: AMC Transforms Movie-Watching Experience with Power Recliners
AMC Theatres is making customer experience the key to its go-to-market strategy. The entertainment company is investing $825 million, including power recliner seating, to dramatically enhance the movie-going experience. The Morristown, NJ upgrade is featured.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 