StratGo Marketing World
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Trademark Issues Can Wreak Havoc on Sales & Marketing. Take Action to Minimize Risk.
There’s a trademark battle between international food retailers Lidl and Tesco. Business teams can apply practical action steps to minimize trademark risk and make the best decisions.
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Firsthand Customer Learning Always Beats “Behind the Desk”
Business leaders need to avoid the ivory tower syndrome and get out into the market for real learning. There’s only so much you can accomplish sitting at your desk. If you’re not interacting with everyone and everything that makes your company tick, that’s a problem – and a lost opportunity.
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Is this the Best Customer Service Feedback Question?
Asking the right questions can make all the difference: to understand customers, gain early warning about issues, for problem-solving, to interact with team members, and overall to help run your business effectively.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 