StratGo Marketing World
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Nuclear Sub Commander Transforms Leadership, Gets Winning Performance
Former nuclear submarine commander David Marquet has written a must-read book about how to achieve great performance at every level of your organization. Turn The Ship Around! is terrific for all team players and especially powerful for those entrusted with leading direct reports.
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Razor Battle is On! 800Razors.com Challenges Dollar Shave Club and Gillette.
800Razors.com is trying to beat Dollar Shave Club and both are trying to beat Gillette with a low-price, online sales model. What does it mean and what are the go-to-market differences?
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Great Customer Relations Means More than Just Saying “Sorry”
When health insurance provider Horizon Blue Cross Blue Shield of New Jersey learned that customers faced a potential loss of sensitive information, they didn’t just say sorry – they did something about it. Horizon gave all its members a free year’s subscription to an identity theft identification and resolution tool.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 