StratGo Marketing World
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Dodge Durango Marketing and the Legend of Ron Burgundy
Dodge Durango has partnered with Will Ferrell and the new Anchorman movie to create dozens of Ron Burgundy endorsement ads for the car. On the surface sales analysis indicated a marketing home run. But it’s too early to know for sure.
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Survival Lessons from 3G Capital Takeovers at Burger King and Heinz
3G Capital takes a rigorous (some would say ruthless) approach to newly acquired companies and their management teams. Just ask the folks at Burger King and Heinz. However, there are important takeaways to increase the odds of successfully navigating your own career well-being.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 