StratGo Marketing World
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Nissan Salesman Adds Bizarre Twist to Car Buying Ritual
Has Nissan adopted a bizarre sales technique or is it just the shtick of a local salesman? What does it mean to say “I want you to leave here happy” even though the customer just told you he’s not buying a car today?
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Norfolk Southern Taps Consumer Marketing Playbook for B2B Success
Norfolk Southern taps the consumer marketing playbook to achieve its business marketing objectives with fun, catchy television advertising. The business and brand-building initiative seems grounded in solid marketing discipline.
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P&G Battery Marketing. Does Duracell’s Quantum Have the Juice to Overtake CopperTop?
Duracell’s new Quantum battery has unbeatable long lasting power. Is that enough reason to pay 20-30% more than CopperTop and its long lasting power?
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 