StratGo Marketing World
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7 Reasons ESPN’s ESPY Awards are Terrific Content Marketing
Content marketing is all the rage now. ESPN’s The ESPY awards are an excellent example of creating relevant content that both engages fans and reinforces the ESPN brand promise with them.
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Retailer Sundown One Fights the Big Guys with Pizza and Beer
Central Illinois home electronics retailer Sundown One has found the marketing formula to take on big guys Best Buy and Walmart.
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Ask Your Customer – Part 3 of a Continuing Series
Don’t be afraid to ask your customers how you’re doing. Supermarket retailer ShopRite implements a simple, cost effective consumer learning tool.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 