StratGo Marketing World
-
NFL Patriots Analysis: Brand Managers Must Say No
Real brand management means being willing to say no. The actions of the New England Patriots football team provided a dramatic reminder last week.
-
Arrowhead Mills Gets it Right with Cereal Package Update
Contrary to news reports the past few years, food and beverage package redesign isn’t always a fiasco. Arrowhead Mills shows us how to do it right with a makeover of its healthy cereal product range.
-
3 Marketing Lessons from Coca-Cola’s 60-Year Relaunch in Myanmar
Coca-Cola’s return to Myanmar after a 60-year hiatus offers three important marketing lessons: Don’t Dismiss Back to the Future; K.I.S.S. Works in Marketing, Too; and Learning Never Stops.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 