StratGo Marketing World
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Arrow Electronics Uses NCAA Hoops to Rollout B2B Corporate Branding
Arrow Electronics has invested in a major B2B corporate branding campaign with an attention-getting idea called The Innovator’s Club. The marketing initiative began with Final Four TV commercials.
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How to Get Rid of Innovation-itis
Companies struggle and even become disillusioned with innovation because of the wrong expectations. How Elkay and Louisville Slugger moved the needle with non-transformational innovation.
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Ace Hardware Aims to Win with “The Help”
A new marketing campaign from Ace Hardware builds from a simple positioning – “Getting help at Ace is like going to your neighbor” – and is effectively communicated in new TV commercials.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 