StratGo Marketing World
-
CA Winery Blends Packaging & Consumer Insights To Create New Products
Packaging can be a powerful component of the marketing and branding mix – when used skillfully. Mini case study of Calilfornia winery Truett-Hurst’s launch of Evocative Wrapped Bottles occasion-based wines.
-
Save the CEO Newspaper Letter for the Big Stuff
It’s always interesting when a corporate CEO takes a newspaper ad. Typically, it’s part of a crisis management action plan. But not always. The CEO of Dow Jones & Company and Publisher of The Wall Street Journal put this quarter-page ad in the August 30th edition of the Journal:
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 