StratGo Marketing World
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How to Sell Steak at Walmart: Find New Ways to Talk About An Old Product.
It’s been pretty amazing. Every now and then, you work on a marketing program where as soon as you do it, you see the results, and nobody is questioning whether you’ve actually seen it or not. With so many marketing programs, there will be doubters. But this one has really had a big impact so…
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Google, Coca-Cola Leaders Push Transformative Mindset
Need to overcome big hurdles? Take a page from Coca-Cola’s Muhtar Kent and Google’s Sebastian Thrun. Be constructively discontent and get rid of the baggage!
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 