StratGo Marketing World

  • 6 Management & Marketing Ideas from Facebook and Lululemon

    New ideas, clever approaches and important reminders always jump off the page during my business reading, especially those that might apply to challenges I’m facing or will likely face again. Here are six management and marketing ideas from Facebook and Lululemon that stood out to me recently, along with an “action step thought starter” for…

  • Coca-Cola Portugal Gets A+ in Sponsorship Activation

    Sponsorship is often misunderstood and poorly utilized, even within the marketing ranks. Beyond getting the strategy and platform right, powerful sponsorship is all about activation and user engagement. To Coca-Cola Portugal, I simply say, Goaaaaaallllll!

  • Why You Need to Market for the “Zero Moment of Truth”

    ZMOT – Winning the Zero Moment of Truth is an easy reading, 73-page e-book that every marketer, seller, businessperson and customer touchpoint team member should read. It’s a simple, yet powerful reminder of something fundamentally important and critical in today’s business world: “Can they even find your product?”

About StratGo Marketing World Blog

New blog posts are on hiatus while we lead marketing for a food industry innovator!

I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.

In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.

My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.

This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.

I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.